Revisiting the issue of increasing patient satisfaction with the results of cosmetic procedures
N.N. Nikolaeva, I.O. Malova
1) Center for Psychological Counseling and Cosmetology “BEAUTY-MEDEXPERT”, Irkutsk, Russia;
2) Department of Dermatovenereology and Cosmetology, Irkutsk State Medical University, Irkutsk, Russia
Background. To date, there are many patients who remain dissatisfied with the cosmetic results obtained, and therefore the evaluation of the causes of patient dissatisfaction with the results obtained, as well as ways to increase patient satisfaction with cosmetic care, is of particular relevance.
Objective. Evaluation of the patient satisfaction with cosmetology care in terms of the dynamics of patients’ self-attitude indicators in the process of providing a comprehensive cosmetology program in comparison with a traditional cosmetology program.
Methods. Clinical examination, clinical conversation, V.V. Stolin and S.R. Pantilev self-attitude questionnaire were used. Self-attitude indicators (self-sympathy, self-acceptance) were regarded as markers of patient satisfaction. The change in patient satisfaction with the result of cosmetic care was assessed by the dynamics of self-attitude indicators using mathematical statistics methods (Wilcoxon test, Student’s t-test).
Results. The study revealed a problematic self-attitude in 77.1% of patients who were not satisfied with the results of previous cosmetic interventions. The provision of complex (including psychological correction) cosmetological care to these patients contributed to an increase in patient satisfaction with the results of cosmetological interventions, as evidenced by statistically significant differences in self-attitude indicators (as markers of satisfaction) in the main group before and after complex correction, as well as in comparison with the control group, where psychological help was not provided.
Conclusion. The use of a comprehensive cosmetology program by a cosmetologist, including cosmetology procedures and psychological correction, allowed to optimize self-attitude and increase patient satisfaction with the results of cosmetology care.
About the Autors
Corresponding author: Natalya N. Nikolaeva, Cand. Sci. (Med.), Master of Psychology, Cosmetologist, Psychologist, Director of the Center for Psychological Counseling and Cosmetology «BEAUTY-MEDEXPERT», Irkutsk, Russia; firstname.lastname@example.org